We need to ask your clients for consent to receive automated messages from your business (through Goldie) because their consent is required by federal regulations.
The primary regulation is the Telephone Consumer Protection Act (TCPA), which states that in order to send a customer an automated message on behalf of a business, they must consent to receive such messages (or if they do not explicitly request to stop receiving such messages). Penalties for breaking this law include fines of $500 for each unsolicited message sent - so we want to protect your business (and Goldie) from incurring any such penalties.
If a customer asks about receiving an automated message requesting their consent to receive future messages, it’s best to instruct them to reply “YES.” This will ensure they receive all future messages you send about their appointments or other business promotions you communicate. If they ever want to stop receiving messages, they simply need to reply “STOP” to the number from which they receive the automated messages.
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